The Mobile Landscape

What is the current state of the mobile landscape and where is it headed in 2015? How does mobile fit in with social media, video and advertising? Do you need an app? This session will give you a working foundation of mobile marketing and the variety of platforms and tools that are available. We will discuss apps, mobile websites, SMS, social media and the overall state of the mobile space. No technical experience is required.

AL KALMAN BIO:

At both ABC/Disney and FremantleMedia, Allen Kalman led digital production for brands such as Who Wants to Be a Millionaire, Baywatch, The Price is Right and American Idol. He has also launched mobile projects for CBS, MTV, NBA, Lifetime Television, Hachette Publishers and others. Currently, Al is Director of Digital Engagement at Interface Media Group in Washington DC.

akalman@interfacemedia.com; @Al_Kal.